Peter Levin's profile

Lincoln Branding

This section is less about the work below and more about a line I wrote - Now It Gets Interesting. Lincoln was going through a re-branding and they needed a campaign line. Lots of writers, lots of lines...mine was chosen to lead the brand campaign for a couple years. It was pretty cool, too, when Mad Men actor John Slattery read my line on TV.
Lincoln Branding
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Lincoln Branding

This work is to represent the tagline I wrote to define the Lincoln brand's national campaign - Now It Gets Interesting.

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